What cancer researchers can learn from direct-to-consumer companies

In the field of precision oncology, the direct-to-consumer approach (DTC) has a lot to offer. By collecting patients’ data, organizations get to know the patient even better.

We suspect that many others just don’t understand the value of their data; they are unaware of the powerful role their data plays in advancing research breakthroughs

The DTC approach can be used to generate inspiring stories, create value and more. Find out more here: https://hbr.org/2017/01/what-cancer-researchers-can-learn-from-direct-to-consumer-companies

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FHI editorial team

The editorial team of futurehealthindex.com is always on the look-out for great content pieces that discuss the future of health, selecting the most interesting health-related stories for you to read.

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